Proof that social media does indeed influence purchasing decisions…
While out running errands today I added “stop at Starbucks for a Pumpkin Spice Latte” to my list because I had at least ten Twitter or Facebook updates shouting at me about them this morning.
Just yesterday we were all complaining that Summer seems to be ending and we aren’t pleased about it happening so early, but today we are hit over the head with Pumpkin Spice ads/tweets/emails/posters and a herd of us hurried right to the shops for a hit of tasty Autumn goodness.
LOL.
I will say though, that if I’m going to be influenced to buy something, I’m glad it was a yummy caffeinated beverage!!
Deeeeelish.
